Leadership
Chris Hollister
Co-Founder, CEO and Chair
After graduating from Texas A&M with a Bachelor of Science in economics in 1983, Chris attended Duke University for a Master of Business Administration degree two years later. He started as a financial and market feasibility analyst for Greystone Communities in 1986. After 3 1/2 years, he left to help start The Standish Care Company in Boston, MA where he led the first IPO of a free-standing assisted living company in 1991.
In 1995, Chris co-founded Southern Assisted Living Inc or “SALI” in Chapel Hill, NC. SALI pioneered the development of an attractive middle market platform in towns and cities across the Carolinas. They were among the first companies to include dedicated memory care wings as a proactive strategy working with the Alzheimer’s Association of North Carolina. SALI was known for having a great corporate culture.
After selling the company in 2006, Chris moved to New Zealand for five years where he served as chair of Vision Senior Living in Auckland, New Zealand. After moving back to the U.S. in 2012, he served on the board of Sunrise Senior Living from 2013 to 2018. In 2018, Steven Vick asked Chris to co-found Pegasus Senior Living with him, and it is history from there. Chris says spending the last 38 years serving seniors has been an honor.
