Leadership

Jen co-founded Craft & Communicate in 2016 after nine years of leading the corporate marketing and creative services for both Brookdale Senior Living and Sagora Senior Living. Craft & Communicate develops all marketing campaigns, websites, digital services, advertising, public relations, and crisis communications for Pegasus Senior Living and our communities.

“Our belief at Craft & Communicate is that if we make our clients’ lives easier, they can dedicate more time to what’s most important: caring for their senior residents,” says Jen. “What we love about working with Pegasus is their commitment to advancing senior living. They lead with emotional intelligence and hold their residents’ best interests at the forefront of every decision they make.”