Parmer Woods, a senior living community in North Austin, Texas, is more than just a place for care—it’s a community built on connection and belonging. A large part of this welcoming culture is due to Bernard Fox, the Life Enrichment Director, whose dedication has profoundly impacted the lives of the residents.
From Chicago to Austin: A Journey Rooted in Care
Bernard’s path to becoming a Life Enrichment Director at an assisted living community wasn’t something he planned; it developed naturally from his deep desire to help others. Growing up on the South Side of Chicago, Bernard faced his share of challenges. One day, his aunt invited him to work for a day at a personal care home, and that experience changed everything. Initially hesitant—he wasn’t sure how he would handle working with people in such a setting—Bernard soon found that the work deeply resonated with him.
He recalls how a simple act, like helping a man to the bathroom, made a lasting impression. “He was so grateful that I did that for him,” Bernard shared. “Long story short, as the night ended, I asked my aunt, ‘Can I come back tomorrow?’” That moment marked the beginning of Bernard’s journey in senior care. Over the next ten years, he worked in senior living communities, discovering that this work was more than just a job—it was a purpose. “Ever since then, my life has changed,” he reflected, recognizing how those early experiences shaped his approach to caring for seniors.
Creating a Culture of Connection at Parmer Woods
When Bernard joined Parmer Woods at North Austin, the community was emerging from the isolation caused by the pandemic. Residents were hesitant to leave their rooms, and the activities program needed revitalization. Bernard knew that the first step was building relationships.
His priority was getting residents out of their rooms and engaging with each other. Instead of jumping straight into group activities, he started by connecting with residents individually. “I said, okay, I’m going to build a relationship with each resident and their families.”
Bernard’s approach isn’t just about events; it was about fostering a sense of community where every resident felt seen and valued. “It’s not just about bingo or dominoes or puzzles. It’s building relationships—that stimulating conversation—so they don’t feel alone,” he explained.
One of Bernard’s most impactful practices is his deeply personalized approach to each resident. He starts by telling them, “This is your home. You tell me what you like.” Bernard believes the title “Life Enrichment Director” is far more fitting than “Activities Director.” For him, true enrichment goes beyond organizing activities; it’s about creating an environment where residents feel their lives are richer and, most importantly, where they feel genuinely loved and cared for.
Real Connections, Real Impact
What sets Bernard apart is his genuine care for the residents. His work isn’t just about having a career; it’s a deeply personal calling. “I want you to feel that trust and that sense of family as soon as you enter Parmer Woods’ doors,” he said.
Bernard’s impact is evident in the way residents and their families talk about him. They’re protective of him, not just because he’s good at what he does, but because they know he genuinely cares. “I’m not here to sell you anything—this is real life, and I know how you feel,” Bernard said, reflecting on the trust he builds with families during tours and daily interactions. “I’m crying with them because I know, and I’ve been there before with residents and their families.”
Bernard is also deeply involved in the daily lives of the residents. He doesn’t spend his days sitting in an office—he’s constantly moving, engaging with the community. “I don’t get the chance to sit in the office and type and talk. I’m up and down all day, looking at my watch—three o’clock, 10,000 steps already,” he shared.
Bernard’s commitment to the residents goes even further with his involvement in the Meals on Wheels program, which he participates in alongside the residents at Parmer Woods. This initiative not only provides essential services to those in need but also strengthens the sense of community among everyone involved.
Why Parmer Woods Stands Out
Parmer Woods at North Austin isn’t just a senior living community—it’s a place where residents find genuine connections, thanks in large part to Bernard’s leadership. He has cultivated an environment where residents aren’t just cared for—they are truly valued.
If you’re looking for a senior living community in Austin that prioritizes meaningful connections and a supportive environment, Parmer Woods, under Bernard Fox’s guidance, is a place where you can trust that your loved ones will be in good hands. Bernard’s approach ensures that every resident feels part of a family, making Parmer Woods a community where everyone can thrive.
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